What It Means to Be a B Corp — And Why It Matters to Us

Loulou Lollipop
2026-04-20T11:15:28-07:00

Being a B Corp isn’t a marketing claim—it’s a commitment to accountability, transparency, and doing better. Here’s what that means, and why it matters to the products you use every day with your baby.

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There’s a lot of noise right now about sustainability, ethics, and “doing better.”

Some of it is meaningful. Some of it is marketing.

Being a Certified B Corporation isn’t a claim—it’s a commitment. One that’s verified, measured, and built into how a business operates every day.

What Is a B Corp?

A Certified B Corporation (B Corp) is a company that meets rigorous, third-party verified standards for social and environmental performance, accountability, and transparency.

Certification is administered by B Lab, a global nonprofit.

To become certified, a company must:

Complete a comprehensive impact assessment across governance, workers, community, environment, and customers

Meet a verified minimum impact score

Legally commit to considering all stakeholders—not just shareholders

Re-certify every three years

In simple terms: a B Corp is designed to balance profit and purpose.

Not perfectly—but accountably.

What Makes B Corp Different?

Many companies support good causes or launch sustainability initiatives. That’s a step in the right direction—but it’s often optional.

B Corp certification is different because it requires structural accountability.

It means:

Measuring impact—not just revenue

Embedding ethical practices into how the business is run

Taking responsibility for supply chains and workers

Setting and tracking environmental goals

Being transparent about both progress and gaps

It raises the bar from “we try” to “we prove it.”

Today, thousands of companies around the world have chosen this path, united by one belief: business can—and should—be a force for good.

Why is Loulou Lollipop a B Corp?

We design products for babies and young children. That responsibility isn’t something we take lightly.

Parents trust us with the earliest moments of their child’s life—feeding, soothing, sleeping, growing. And that trust extends beyond the product itself.

It includes how it’s made. Who makes it. And the impact it leaves behind.

Becoming a B Corp reflects who we already are—and who we’re committed to becoming.

What does being a B Corp mean in practice?

1. Thoughtful Materials & Design
We prioritize safe, durable, and responsibly sourced materials—creating products made to last and reduce waste.

2. Ethical Partnerships
We work with manufacturing partners who align with our values. Accountability in our supply chain isn’t optional—it’s foundational.

3. Environmental Responsibility
From packaging to material innovation, we’re focused on reducing our footprint and continuously improving.

4. People First
Our team, partners, and community matter. Building a strong internal culture is just as important as what we create.

5. Long-Term Thinking
We’re building for the future—making decisions that consider today’s families and the world their children will grow up in.

Why Does This Matter to Parents?

When you see the B Corp logo on our packaging or website, it means:

Our impact has been independently verified

We meet high standards across social and environmental performance

We are legally committed to maintaining those standards

It doesn’t mean we’re perfect.

It means we’re accountable.

We measure our impact.
We welcome scrutiny.
We commit to doing better—continuously.

Because parenthood is built on trust.

And so is our brand.

Profit and Purpose Can Coexist

There’s a common belief that purpose-driven businesses have to compromise on performance.

We don’t see it that way.

Strong values build trust.
Trust builds loyalty.
Loyalty builds lasting brands.

Being a B Corp isn’t a side initiative—it’s how we operate.

At Loulou Lollipop, we’re here to create products families love, build a company we’re proud of, and leave things better than we found them.

That’s what being a B Corp means to us.