Featured Products
Because Messy Happens
Long Sleeve bibs for easy clean up
Spill-resistant design and easy to clean.
You may have seen us in
Our Most Loved
We Believe In
SAFETY FIRST
As a company run by moms, we know what it’s like to stress over every detail—and we do the same. Thanks to our thoroughly vetted, non-toxic materials, and meticulous innovation and design process, you can rest assured that we’ve put product safety first, every step of the way.
Designed By Moms, For Moms
FUNCTIONAL DESIGN
Parenthood is HARD! That's why we have committed to making it easier for parents by bringing you exceptional quality products that are beautiful, functional, and safe.
Love, Quality, and Purpose
Designed to Last, Crafted to Love
1% of every purchase donated
Earn rewards on every purchase
Certified B Corporation
Women Owned
Shop by Print
Growing Together
We're right there with you at every stage
Newborn 0 - 6 Months
Baby 6 - 12 Months
12 - 24 Months
Little Kid 2T-4T
We've Got You Covered
Whether it's mealtime, playtime or everything else in-between
From small snacks to gourmet meals, our 100% food-grade silicone tableware makes clean up a breeze.
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Your little ones are ready to explore in our softest clothing made with materials that are safe for baby.
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Because playtime is necessary! Build your child's sensory skills with our intentionally designed toys.
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We've done the dirty work. Our bath essentials are designed, tested, and made with comfort in mind.
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