WINTER SALE

UP TO 60% OFF

Limited Inventory, Shop Early for best selection

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Dreamy Warm Cuddles

Shop our sleepers and sleep bags

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Made For Mess

We love to make mealtime fun and easy to clean up

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Shop Sale By Category

SLEEP BAGS

CUPS & UTENSILS

DRESSES

TEETHERS

SILICONE BIBS

BOTTOMS

HOODED TOWELS

PACIFIER CLIPS

CRIB SHEETS

WASHCLOTHS

Most Gifted

 
Save 39%

Sleeper

From $27.87 CAD $45.95 CAD

13 colors available
 
Save 43%

Silicone Bib

From $7.87 CAD $13.95 CAD

7 colors available
 
Save 60%

TENCEL™ Sleep Bag 1.0 TOG

From $27.87 CAD $69.95 CAD

6 colors available
 
Save 31%

Waffle Long Sleeve Skater Dress

$39.97 CAD $57.95 CAD

6 colors available
 
Save 57%

TENCEL™ Stretch Knit Blanket

From $14.87 CAD $34.95 CAD

20 colors available
 
Save 58%

Washcloth Set - 3 Pack

From $9.87 CAD $23.95 CAD

18 colors available
 
Save 43%

Short Romper

From $23.87 CAD $41.95 CAD

8 colors available
 
Save 56%

Silicone Teether Single

$6.87 CAD $15.95 CAD

Gifts by Age
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Newborn Gifts 0 - 6 Months

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Baby Gifts 6 - 12 Months

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Toddler Gifts 12 - 24 Months

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Little Kid Gifts 2-4 Years

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Big Kid Gifts 4+ Years

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Because Messy Happens

Long Sleeve bibs for easy clean up

Spill-resistant design and easy to clean.

Shop Waterproof Bibs
 

Long Sleeve Waterproof Bib

$26.95 CAD

8 colors available
 

Long Sleeve Waterproof Bib

$26.95 CAD

5 colors available

for Holiday meal time

 

Long Sleeve Waterproof Bib

$26.95 CAD

8 colors available
 

Silicone Placemat

$19.95 CAD

9 colors available
 

Silicone Bib - Printed

$17.95 CAD

13 colors available
 

Kids Silicone Cup with Straw - Born To Be Wild

$17.95 CAD

4 colors available
 

Silicone Snack Plate - Born to be Wild

$22.95 CAD
 

Learning Spoon and Fork Set - Born to be Wild

$17.95 CAD
 
Save 43%

Silicone Bib

From $7.87 CAD $13.95 CAD

7 colors available
 

Silicone Snack Bowl - Born to be Wild

$20.95 CAD

4 colors available
 

Silicone Feeding Spoon - Born to be Wild

$9.95 CAD
 
Save 28%

Silicone Divided Plate with Lid - Born To Be Wild

$22.97 CAD $31.95 CAD

3 colors available
 

Silicone Bib - Solid Colour

$14.95 CAD

10 colors available
 

Kids Spoon and Fork Set - Born To Be Wild

$19.95 CAD

Perfect gifts for Newborns

 
Sleeper Wear Loulou Lollipop Planets 6-12 M

Sleeper

$45.95 CAD

9 colors available
 

Muslin Lightweight Sleep Bag 0.5 TOG

$47.95 CAD

11 colors available
 

Muslin Swaddle

$29.95 CAD

25 colors available
 

Muslin Quilt

$74.95 CAD

16 colors available
 

Waffle Sleeper

$45.95 CAD

3 colors available
 

TENCEL™ Sleep Bag 1.0 TOG

$69.95 CAD

4 colors available
 

Bandana Bib Set - 2 Pack

$23.95 CAD

19 colors available
 

Muslin Fitted Crib Sheet

$37.95 CAD

16 colors available
 
Save 79%

Waffle Baby Pants

From $4.87 CAD $23.95 CAD

11 colors available
 
Save 60%

Muslin Fitted Crib Sheet

From $14.87 CAD $37.95 CAD

24 colors available
 

Hooded Towel Set

$44.95 CAD

20 colors available
 
Save 53%

Muslin Swaddle

From $13.87 CAD $29.95 CAD

25 colors available

The Very Hungry Caterpillar

Explore the Loulou Lollipop x World of Eric Carle™ 1st Alphabets and World of Wonder collections.

Shop Now
 
Save 53%

Eric Carle - Muslin Swaddle

From $13.87 CAD $29.95 CAD

3 colors available
 
Save 56%

Eric Carle - Silicone Bib

From $7.87 CAD $17.95 CAD

2 colors available

our top selling map swaddle collection

 
Muslin Swaddle Sleep & Swaddle Loulou Lollipop

Muslin Swaddle - World Collection

$29.95 CAD

9 colors available
 

Muslin Quilt - World Collection

$74.95 CAD

8 colors available

Our Most Loved

Sleep Bags

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Waffle

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Gift Sets

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Safety First

As a company run by moms, we know what it’s like to stress over every detail—and we do the same. Thanks to our thoroughly vetted, non-toxic materials, and meticulous innovation and design process, you can rest assured that we’ve put product safety first, every step of the way.

Functional Design

Parenthood is HARD! That's why we have committed to making it easier for parents by bringing you exceptional quality products that are beautiful, functional, and safe.

Love, Quality, and Purpose

Designed to Last, Crafted to Love

1% of every purchase donated
Earn rewards on every purchase
Certified B Corporation
Women Owned

Shop by Print

French Breakfast

Check It Out

Animal Puzzle

Jungle Friends

Hedgehog Forest

Home Sweet Home

All Aboard

Baby Dinomite

Ice Hockey

Floral Bouquet

Superhero Dogs

Football

Hedgehogs

Ditsy Floral

Happy Trucks

Tropical Jungle

Jungle Leaves

Gummy Bears

Sweet Treats

Some Bunny Loves You

Pink Pup

Dinosaurs

Ramen

Sushi

Safari Jungle

Planets

Cozy Forest

Grey Mudcloth

World Map

We Care

Tasteful designs at the highest quality

By combining a timeless, feel-good aesthetic, memorable pops of color, and an uncompromising commitment to the safest, highest quality materials.

Free Shipping over $100 &
Easy Returns

Uncompromising Safety Standards

Designed by Parents,
for Parents

Ethically &
Sustainably Focused

We've Got you Covered
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