Designed to Love. Born to Last.

Better, cuter, and safer products for every newborn adventure.

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Created with intention

A bundle of fun



Sleep & Swaddle

Best Sellers

We Care

Tasteful designs at the highest quality

By combining a timeless, feel-good aesthetic, memorable pops of color, and an uncompromising commitment to the safest, highest quality materials.

Free Shipping over $100 &
Easy Returns

Uncompromising Safety Standards

Designed by Parents,
for Parents

Ethically &
Sustainably Focused

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Mix and match teethers and clips crafted with safety in mind.

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Playful, functional tableware made for all stages of growth.

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Timeless Patterns

We believe the early days of newborn-hood—with all its challenges and charms—are an especially important time for you to feel connected to your personal sense of style.


Safari Jungle



Secret Garden


The perfect size for all stages

The perfect fit

0 - 3 Months

3 - 6 Months

6 - 12 Months

12 - 18 Months

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