Designed to Love. Born to Last.

Better, cuter, and safer products for every newborn adventure.

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Created with intention

A bundle of fun

Bathe

Wear

Sleep & Swaddle

Best Sellers

We Care

Tasteful designs at the highest quality

By combining a timeless, feel-good aesthetic, memorable pops of color, and an uncompromising commitment to the safest, highest quality materials.

Free Shipping over $100 &
Easy Returns

Uncompromising Safety Standards

Designed by Parents,
for Parents

Ethically &
Sustainably Focused

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Grow

Mix and match teethers and clips crafted with safety in mind.

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Eat

Playful, functional tableware made for all stages of growth.

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Mom & Baby Approved

Silicone Teether GEM Set

From $28.00 CAD

Sleeper

$42.00 CAD
Best Seller

Born to be Wild Learning spoon/fork set

$18.00 CAD

Sleep Bag 1.0 Tog

$48.00 CAD
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Monstera Silicone Teether

$14.00 CAD

Beadless Pacifier Clip

$15.00 CAD
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Best Sellers

Sale

Sleeper

$29.00 CAD $42.00 CAD

Sleeper

$42.00 CAD

Muslin Swaddle

$30.00 CAD

Sleep Bag 1.0 Tog

$48.00 CAD

Fitted Crib Sheet

$35.00 CAD
Sale

Sleep Bag 2.5 Tog

From $48.00 CAD $80.00 CAD
Sale

Baby Pants

From $17.00 CAD $29.00 CAD
Sale

Ruffle Long Sleeve Bodysuit

From $18.00 CAD $30.00 CAD

Timeless Patterns

We believe the early days of newborn-hood—with all its challenges and charms—are an especially important time for you to feel connected to your personal sense of style.

Seashells

Safari Jungle

Ramen

Planets

Secret Garden

Whales

The perfect size for all stages

The perfect fit

0 - 3 Months

3 - 6 Months

6 - 12 Months

12 - 18 Months

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