We stress the details—so you don’t have to.
We Believe In
As a company run by moms, we know what it’s like to stress over every detail—and we do the same. Thanks to our thoroughly vetted, non-toxic materials, and meticulous innovation and design process, you can rest assured that we’ve put product safety first, every step of the way.
From brainstorming to building to lots and lots of testing (or what we call productive playtime), a lot goes into bringing our big ideas to life.
Step 1: A Bright Idea
We come up with the best new ideas when spending time with our own families—and we make sure to sketch them out as soon as we can.
Step 2: So Much Sampling
We work with reputable, reliable, and experienced agencies and factories to perfect our prototype—ensuring safety certifications and standards are in place.
Step 3: Testing Time
In addition to making sure our own kids love what we’ve created, we consult independent labs to confirm they’re up to our safety standards multiple times throughout the process.
Step 4: Ready For You
Once we’re confident our product is just perfect, it’s ready for you to share with your family. This part is our personal favourite. (We hope you love it!)