Canada
United States
Baby Swaddle Wrap 1.0 TOG in TENCEL™- Magical Dragons
Two-Way Zipper
Arms-In or Arms Out Swaddling
Whisper-Quiet Closures
Temperature Regulating Fabric
Machine Washable & Dryer Safe
Softer Than Cotton
Description
The easiest way to swaddle: no complicated folding, no loose blankets, no guesswork. The Swaddle Wrap combines the comforting security of a traditional swaddle with the convenience of a wearable sleep bag, making it easier for new parents and more comfortable for growing babies alike.
As a baby's sleep preferences change, a convertible shoulder design allows for both arms-in and arms-up sleep, so the same piece can adjust as a baby starts wanting more freedom of movement, helping make the eventual transition out of swaddling altogether noticeably simpler.
Because it converts as a baby grows, it also removes the need to buy an entirely separate product the moment arms-out sleep becomes preferable.
Why We Love It
The Details
Materials & Care
Machine wash cold with like colours
Delicate or gentle cycle
Tumble dry on low heat
Use only non-chlorine bleach
Iron medium
Do not dry clean
Magical Dragons
Shipping & Returns
We ship every order from right here in Canada. Orders over $100 CAD ship free within Canada; smaller orders are a flat $12 (BC) or $15 (rest of Canada), with most arriving in 5–10 business days. We also ship internationally with tracking included — duties and taxes are calculated at checkout and are the recipient's responsibility.
Change your mind? Regular-priced items can be returned within 30 days of purchase, as long as they're unworn, unwashed, and unused with original tags and packaging intact. Sale and marked-down items are final sale.
Recommended Room Temperature
21–24°C
Size guide
TENCEL™ Swaddle Wrap 1.0 TOG
A wrap-and-close swaddle for the first months.
| Size | Height | Weight |
|---|---|---|
| 0-4 M | 46–61 cm18–24 in | 3.2–7 kg7.2–14 lb |
How it should fit
- Stop swaddling once your baby shows signs of rolling over.
- The wrap should feel snug around the chest, with room for the hips and legs to bend up and out.
How to measure
- Height. Lay your baby flat and measure from the top of the head to the heel.
- Weight. Use their most recent weight from a check-up or home scale.
Still not sure? Ask us and we'll help you pick a size.
Made from the Good Stuff
Naturally Temperature-Regulating
TENCEL™ Lyocell keeps baby comfortable in any season, moving heat and moisture away from skin instead of trapping it.
Buttery-Soft on Sensitive Skin
Silky soft against even the most sensitive skin, and naturally hypoallergenic — dermatologist recommended.
Sustainably Harvested
Made from FSC-certified eucalyptus wood pulp in a closed-loop process that reuses 99.5% of water and solvents.
Built for Frequent Washing
Keeps its softness and shape through the twice-or-thrice-weekly wash a baby's wardrobe demands.
Naturally Temperature-Regulating
TENCEL™ Lyocell keeps baby comfortable in any season, moving heat and moisture away from skin instead of trapping it.
Buttery-Soft on Sensitive Skin
Silky soft against even the most sensitive skin, and naturally hypoallergenic — dermatologist recommended.
Sustainably Harvested
Made from FSC-certified eucalyptus wood pulp in a closed-loop process that reuses 99.5% of water and solvents.
Built for Frequent Washing
Keeps its softness and shape through the twice-or-thrice-weekly wash a baby's wardrobe demands.
Our Safety Standards
Get the set
As a second-time mom, I've realized that the best baby products are the ones that grow with your little one. This swaddle wrap does exactly that. I love that it's an all-in-one design, transitioning from a swaddle to a sleep sack as my baby grows, so we get so much more use out of it. The temperature-regulating fabric gives me peace of mind that my baby stays comfortable throughout the night, and the ultra-soft Velcro is a feature is honestly my favorite. It's secure without being harsh or noisy, making middle of the night diaper changes so much easier. I believe it's been refined, thoughtfully designed, and made to last. It's quickly become one of our newborn essentials.
Very soft and well made
Thank you for sharing your valuable feedback. We are so glad to hear that our new Swaddle Wrap has met your expectations for comfort & quality design. Wishing your little one sweetest dreams!
Not bad not great. Bought for my 7 week old baby. The fabric is soft and cozy but for a newborn, this wrap is very large at the neck opening and slides up over his face. The swaddle part of the fabric sticks to itself without the need for Velcro which makes it very quiet - which is a bonus. However, there is no stretch, making it hard to bundle his arms down. He might grown into eventually, but at that point we can just use a sleep sack vs a swaddle wrap. Overall doesn’t perform as I had hoped. Will continue to purchase sleep sacks but wish I could return this.
Thank you for sharing such thoughtful & helpful feedback. We are glad you found the fabric soft and cozy, and appreciated the quiet, self-fastening design. We are sorry to hear that the neck opening felt too large and that the lack of stretch made swaddling difficult for your 7-week-old. A wrap should fit securely and safely, so please discontinue use if it rides up over your baby’s face.
We understand your disappointment, and our Customer Care team was pleased to have connected with you to gain more insight and to arrange a solution.
This swaddle wrap is amazing, it's so soft and cozy, and as a second time mum, it's the best! My little guy has been sleeping 8 hours. I love how it grows with them and can transition into arms out as they learn to roll. It's an amazing product!
Thank you so much for sharing your wonderful experience of our newly launched Swaddle Wrap. We are so happy to hear your little one is sleeping well and that you love the wrap's thoughtfully designed features like the arms in/out, 2-way zipper, whisper-quiet closure, thermoregulatory Tencel, and the adorable prints. It is wonderful to know it is a helpful part of your parenting journey. Thank you for choosing Loulou Lollipop!
We've been using this swaddle for about a week and absolutely love it! The fabric is incredibly soft, the quiet closures are genius, and it's so easy to use. As a mom of three, anything that makes bedtime smoother is a win.
Newborn must-have! 🤍 My baby girl is only 3 days old, and this swaddle wrap has been so helpful during this early postpartum stage. It’s incredibly soft, breathable, and keeps her feeling snug like a little cuddle. The Safari Jungle design is beautiful and the quality feels amazing. Definitely something I’ll be reaching for every day. 🥹✨
Designed in Canada
Loulou Lollipop launched in Vancouver in 2014 with one swaddle and one teether.