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The Easiest Way to Swaddle
No complicated folding, no loose blankets, no guesswork. The Swaddle Wrap gives your newborn the snug security of a traditional swaddle with the ease of a wearable sleep bag, in breathable 1.0 TOG TENCEL™ Lyocell.
Shop swaddle wraps
Every print in buttery-soft TENCEL™ Lyocell, sized for 0–4 months.
Why parents love the Swaddle Wrap
Every detail was designed for real life with a newborn, especially the 2am parts.
Snug fit in seconds
The built-in wrap creates a secure, comforting swaddle in seconds. No folding, no loose blankets, no guesswork.
Convertible shoulder design
Zip in for arms-in swaddling, or convert to arms-up sleep as baby grows, for an easier transition out of swaddling.
Whisper-quiet closures
Secure, silent fasteners that won't startle baby awake, even during a middle-of-the-night change.
Two-way zipper
Unzip from the bottom for diaper changes without unswaddling.
Arms in today, arms up tomorrow
Babies' sleep preferences change fast. The convertible shoulders let the same Swaddle Wrap go from a classic arms-in swaddle to arms-up sleep, so you're not buying a new product the moment your baby wants more freedom. When it's time to stop swaddling, the 1.0 TOG Sleep Bag in the same prints is the natural next step.
Swaddle Wrap vs traditional swaddle blanket
Swaddle blankets work, once you've mastered the fold. Here's how the Swaddle Wrap compares.
| Loulou Lollipop Swaddle Wrap | Swaddle Blanket | |
|---|---|---|
| Time to swaddle | Seconds, with the built-in wrap | Folding and tucking every time |
| Stays snug all night | Yes, with secure closures | Can loosen as baby wiggles |
| Diaper changes | Two-way zipper, no unswaddling | Unwrap and re-wrap |
| Arms-up option | Yes, convertible shoulders | Arms-in only |
| Temperature guidance | 1.0 TOG, rated for 21–24°C rooms | No TOG rating |
| Fabric | TENCEL™ Lyocell, breathable and moisture-wicking | Varies |
Why TENCEL™ for newborns
Newborns can't regulate their temperature like adults can. TENCEL™ Lyocell moves heat and moisture away from skin instead of trapping it.
Naturally temperature-regulating
Keeps baby comfortable in any season, without bulk.
Buttery-soft on sensitive skin
Silky soft against even the most sensitive skin, and naturally hypoallergenic.
Built for frequent washing
Keeps its softness and shape through the two or three washes a week a newborn's wardrobe demands.
Sustainably made
FSC-certified eucalyptus wood pulp, made in a closed-loop process that reuses 99.5% of solvents.
Every detail, every night
- 1.0 TOG: year-round comfort in nurseries between 21–24°C
- Two-way zipper for easier night changes
- Whisper-quiet closures that won't startle a sleeping baby
- 94% TENCEL™ Lyocell, 6% spandex for a soft, snug stretch
- Machine washable and dryer safe on low
Safety and certification: tested to Health Canada's Textile Flammability Regulations, and to CPSIA and ASTM standards. The material is certified to OEKO-TEX Standard 100, and Loulou Lollipop is a Certified B Corporation.
Care and sizing
How do I wash the Swaddle Wrap?
Machine wash cold with like colours on a gentle cycle, and tumble dry on low heat. Use only non-chlorine bleach, don't dry clean, and don't iron the printed areas. TENCEL™ is built for the two or three washes a week that baby laundry demands.
What size is it?
The Swaddle Wrap is sized for 0–4 months. It should be snug around the chest and roomy at the hips and legs.
What should my baby wear underneath?
At 1.0 TOG in a 21–24°C room, a long-sleeve bodysuit or fitted sleeper is usually right. Check the back of baby's neck or chest: it should feel warm and dry, not hot or sweaty.
Frequently Asked Questions
How is the Swaddle Wrap different from a muslin swaddle?
A muslin swaddle is a blanket you fold around baby. The Swaddle Wrap is wearable: the wrap is built in and closes with quiet fasteners, so you get a snug swaddle in seconds with no loose fabric and no folding technique to learn.
When should I stop swaddling arms-in?
Most guidance says to stop swaddling with arms in once your baby shows signs of starting to roll. The convertible shoulders let you switch to arms-up sleep in the same wrap, and the 1.0 TOG Sleep Bag is the next step after that. This is general information, not medical advice. For guidance specific to your baby, talk to your paediatrician.
Can I change a diaper without unswaddling?
Yes. The two-way zipper opens from the bottom, so you can change baby while their arms stay snug.
Is TENCEL™ good for babies with sensitive skin?
Yes. TENCEL™ Lyocell is silky smooth and naturally hypoallergenic, so there's less friction against delicate newborn skin.
